It turns out that San Francisco locals only ever call it ‘San Francisco’ or ‘the city’. So visitors stand out a mile when they call it San Fran or (brace yourself) Frisco.
After breakfast, I strolled around ‘the city’ a bit more, partly to burn off some of the Belgian calories, but mostly because it took a while for a cab to come past:
And this one’s just here to smile at a store that’s trying so hard not to be like Apple … that it’s just like Apple: