The punctuation/grammar grinch in me was recently quite disturbed to find that the posters in GrandWest Casino’s foyer were headlined with Whats On instead of What’s On.
So, thinking that the world had lost all hope of keeping the Queen’s English alive, I posted this tweet:
As you can see from my tone, I was mostly talking out loud to the universe and didn’t expect a reply. Until this popped up on my timeline today:
So I clicked on the photo link and this popped up:
Easily the coolest brand response to a user on Twitter I’ve ever seen. Period (yes, it’s a pun, because we’re talking about punctuation).
“Head’s up” shouldn’t have an apostrophe, should it? Wanna try your luck a second time?
No it shouldn’t, which is exactly why they did it I presume – it’s a cheeky reference to their original mistake 🙂