Jul 11 2012

GrandWest Casino cares about apostrophes as much as I do

Posted by Jason

The punctuation/grammar grinch in me was recently quite disturbed to find that the posters in GrandWest Casino’s foyer were headlined with Whats On instead of What’s On.

So, thinking that the world had lost all hope of keeping the Queen’s English alive, I posted this tweet:

As you can see from my tone, I was mostly talking out loud to the universe and didn’t expect a reply. Until this popped up on my timeline today:

So I clicked on the photo link and this popped up:

Easily the coolest brand response to a user on Twitter I’ve ever seen. Period (yes, it’s a pun, because we’re talking about punctuation).

About Jason Elk

Growing up with a Commodore Vic 20, dial-up bulletin boards and a 2400 US Robotics modem, I’ve been online since high school in the nineties, with the IRC logs to prove it! Between then and now, I spearheaded web initiatives for an international online marketing group, established an internet strategy consultancy and built up a global affiliate revenue stream. I then co-founded Zoopy.com, a social media community that turned into a mobile video entertainment platform delivering bite-sized news, sports and entertainment updates to handsets everywhere. I've since moved on to new digital adventures, punctuated by birding whenever I can, and re-watching episodes of The Larry Sanders Show, Fawlty Towers and Benidorm.

Contact me here or on social media:

Comments (5)

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Anton Kleynscheldt, 12 July 2012

"Head's up" shouldn't have an apostrophe, should it? Wanna try your luck a second time? Reply
- Jason, 12 July 2012
  
  No it shouldn't, which is exactly why they did it I presume - it's a cheeky reference to their original mistake :) Reply

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