Auto and General’s ‘Dear Madiba’ banner ad


Not sure what to make of this. On the face of it, we have a corporate company in South Africa extending good wishes to someone who is a hero in our society. But they paid for this banner to run on the sites it appears on. And they included their ‘extended’ logo here with a business description to gain some kind of commercial benefit from their non-commercial message. Yet, to their credit, the banner isn’t clickable.

So it’s nothing more than a get well soon card in banner form, with a logo, including a description of their business.

Smart? Tacky? Altruistic? You decide.