SA is fast becoming the Big Apple of Africa
About a year or so ago, we converted the entire Zoopy office to Apple Mac machines. iMacs took over from constantly under-performing Windows desktop machines that proudly crashed harddrives with no remorse, and MacBooks replaced slow and incompatible Vista laptops.
We haven’t looked back.
The software is faster, more powerful, better researched and completely stable. Editing videos, photos and audio has become reliably simple. Not always easy, mind you, because some of the specialised software can be complex with a variety of optimization settings, but simple.
I think that one of the main reasons that the Mac hardware outperforms Windows-compatible machinery is because it’s built to operate as a single unit. The monitor is built with the motherboard in mind, the harddrive is constructed with the memory in mind and so on. Ask any Windows-compatible PC owner what equipment they have in their case and they’ll sing a song (as I used to) about a top-notch Western Digital harddrive, an LG monitor, Kingston memory, a Sony DVD drive, and so on. I spent way too many years getting my hands dirty with Windows to know the sad misfortune that lies ahead of anyone spending computing budgets in this way.
Mac is undeniably where it’s at. Apple’s popularity in South Africa is growing tremendously. The iPod and iPhone have undoubtedly helped prove the brand’s core performance values to uninitiated consumers, and many of these are quickly migrating to the paradise that comes with the all-in-one smartness that Mac delivers across the board.
Something that proves the strength and growth of the Apple Mac market share in South Africa is the recent launch of a dedicated Mac magazine for SA locals. It’s called Mac Action and is on shelves as we speak.
When the V&A Waterfront first opened in Cape Town, there was a Mac-only shop on the ground level. I used to browse around for novelty’s sake and laugh quietly at how much more expensive everything was. Little did I know that I’d be spending ten or twenty times as much over the next few years on hardware that would never live up to the exquisite silver and white dynamos spread across our office today.
Tagged as apple, mac, south africa + Categorized as Everything