Do you suffer from blog smog?
The tale of a modern day epidemic. Blog smog. The result of sitting, close-mouthed, behind your computer screen all day long, and then venturing out into the real world, with some severe repercussions.
Dentyne scored on two levels here. Firstly, they tapped into a market with a relevant message - bubble gum and new media couldn’t have been an easy brief for the agency. Secondly, they did it with humour that doesn’t talk down to the blogging community - again, done with authenticity that is not often achieved in above-the-line campaigns.
The bottom line: please, for the sake of survival and the future of the planet, don’t venture beyond your keyboard without a basic level of personal hygiene taken care of!
Tagged as blog smog + Categorized as Everything
Hhahahhaha, that’s a good ad and impressive as you said.