Jason Elk

Brilliant. Smart. Provocative. Encouraging. Life is all about the angle from which you view the world.

Much has been written about the various South African political parties’ online activity this year, particularly around their approach to social media.
The DA launched their flagship social product Contribute to Change and the ANC created My ANC. Both sites are obviously very much pull destinations.
What’s interesting to note is that as we move closer [...]

The tale of a modern day epidemic. Blog smog. The result of sitting, close-mouthed, behind your computer screen all day long, and then venturing out into the real world, with some severe repercussions.

Dentyne scored on two levels here. Firstly, they tapped into a market with a relevant message - bubble gum and new media couldn’t [...]

Funny because it’s shocking. And shocking because it’s funny.

When I grew up in the 80s, we often went to the video shop to rent videos. It was a pretty simple exercise. I ran in and grabbed as many Loony Tunes cartoons as I could and watched them over and over and over again. The shop was called Movie Time and they had VHS [...]